As relatively new users of social media, Kensington Community Learning Centre in Liverpool wanted to increase the traffic to their newly established Facebook page. They already host a successful monthly ‘Board Game evening’ and they realised that this could be an ideal opportunity to give their Facebook page that much-needed boost.
Taking inspiration from other organisations who have adopted this marketing technique, in the lead-up to Easter they hid 'Easter eggs' within their hard-copy promotional flyer for the board game evening with two simple calls-to-action: like and share their Facebook page, and send a message stating how many eggs were hidden in the flyer for a chance to win a Thorntons Easter egg!
During the competition, their number of Facebook page views rocketed to 1550%, post engagements (reactions, comments, shares) were up 1256% on the previous week, the reach of their Facebook page increased by 4621% (of the 639 pageviews that week, 543 of them were new visitors) and they saw a 5% increase of likes compared to the week before the competition.
As a result of trialling a new marketing technique, KCLC successfully raised awareness of and increased the traffic to their Facebook page. Could this idea work for you?