Awareness days are a fantastic way to raise awareness and get people to come together around a particular cause. They also offer the added opportunity to get your cause in front of a new audience and take part in a conversation that’s already happening.
Many awareness days will trend on Twitter so it's a fantastic opportunity to put your cause in front of potential new supporters, politicians or journalists.
"The fact my dad was given a second chance at such a young age and then able to have children – that I’m here – is amazing. And that’s all down to research." #Edinburgh scientist Dr John Thomson is wearing his #UnityBand in memory of his dad today on #WorldCancerDay pic.twitter.com/tRZZaWw1QT— CRUK in Scotland (@CRUKScotland) February 4, 2018