It's about people
Our strategy is people focused and based on insight into the needs of our beneficiaries and local communities. A good example of this is English My Way. Insight told us that people seeking support from centres often had no or very low levels of English language and that a pre entry-level ESOL curriculum and resources were a gap in local adult education provision. We began building partnerships with the BBC and the British Council and worked together to bid to DCLG’s English Language Competition.
Three years on, and English My Way is now a thriving programme which has helped thousands of people to use our blended face-to-face and online programme to develop English language skills.
We’re now improving our focus on user needs with the creation of a new Service Design and Innovation team, giving us more in-house expertise in user research and in building new services based on user needs.